Guide · Ecommerce pricing
How much does an ecommerce website cost?
FyldeLabs ecommerce projects start from £1,995. The final cost depends on what you sell, how your catalogue is structured, the customer journey you need and how much has to sit around Shopify.
Ecommerce projects from
£1,995
Two online shops can look almost identical to a customer and be completely different projects underneath.
Built around Shopify for checkout and orders
The big picture
An online shop is more than a product grid.
It's easy to picture ecommerce as “a website with a buy button”. In practice it's several connected layers, each with its own job.
- FyldeLabs
Storefront
Design · pages · navigation
- FyldeLabs + Shopify
Catalogue
Products · variants · collections
- FyldeLabs
Customer journey
Search · product page · basket
- Shopify
Shopify
Orders · checkout · inventory
- Shopify + your business
Operations
Shipping · fulfilment · notifications
The starting price
What does “from £1,995” actually mean?
It's the starting point for a proper ecommerce build, not a flat price for any shop regardless of what it needs.
A project that can reasonably begin around there usually looks like this:
- A manageable product catalogue
- Conventional product variations
- Straightforward collections
- Normal delivery requirements
- Standard Shopify checkout
- No unusual operational integrations
- FROM £1,995 · simple requirements
- More products, complexity or integrations
- Larger project
The main idea
Simple store vs complex store.
Independent clothing brand
Simpler ecommerce project
- 20 products
- Sizes and colours
- 4 collections
- Straightforward shipping
- Standard checkout
- Conventional product pages
Large specialist retailer
More complex ecommerce project
- 500+ products
- Extensive variants
- Complex categories
- Filtering requirements
- Product relationships
- Large content migration
- Complex shipping
- Additional integrations
Both are “ecommerce websites”. They are nowhere near the same amount of development work.
The number of products matters, but the structure of those products often matters more.
Cost drivers
What actually affects the cost?
Product count
Ten products and a thousand don't need a hundred times the work. But big catalogues bring data, navigation, filtering and migration work that small ones don't.
Variants
Every size, colour or option is a combination that has to be priced, stocked, shown and chosen clearly on a phone.
Collections
Ten products can sit on one page. Five hundred need categories, subcategories, filters and navigation someone has actually thought through.
Customer journey
Home → collection → product → basket is simple. Add filters, related products, size guidance and several ways to buy and it isn't.
Content
Clean product information and good images make a build quicker. A catalogue that needs sorting out first adds preparation time.
Migration
Replacing an existing shop means moving products, data and content, and redirecting old URLs so customers and Google don't hit dead ends.
Integrations
Some stores need other services connected to Shopify. Whether that's needed, and how much work it is, depends entirely on the project.
Why variants matter
T-shirt
├─ Black
└─ Small
└─ Medium
└─ Large
├─ White
└─ Small
└─ Medium
└─ Large
6 combinations to stock and show
Gift card
No options. One price, one stock level.
1 combination
How catalogues grow
- 10 products
- One simple catalogue
- 500 products
- Categories
- Subcategories
- Filtering
- Navigation architecture
How it fits together
FyldeLabs builds the experience. Shopify runs the commerce.
Think of Shopify as the commerce engine. FyldeLabs builds the website around it, so the shop still feels like your brand rather than a template.
FyldeLabs website
- Brand experience
- Design
- Landing pages
- Navigation
- Product discovery
- Content
- Performance
- SEO foundations
Shopify
- Products
- Inventory
- Cart and commerce data
- Hosted checkout
- Orders
- Store admin
Your customer
experiences it as one online store
Why Shopify
Why we standardise on Shopify.
Checkout, payments, stock and orders are well-solved problems. Building them from scratch would add cost and risk without making your shop better. Using an established platform means the budget goes into the part customers actually notice: finding and choosing products. It also means you manage products and orders day to day in a system built for it.
- Established ecommerce platform
- Mature product and order management
- Hosted checkout infrastructure
- Built-in inventory
- Established payment ecosystem
- Straightforward day-to-day admin
Card details are handled within Shopify's checkout, not by FyldeLabs.
What the customer sees
The buying journey, from search to order.
- Google or direct visit
- Landing page
- Collection
- Product
- Add to basket
- Checkout
- Order
A conceptual view. Exact implementation depends on the project.
The checkout is only one part of an ecommerce project. Customers still have to find the right product before they ever reach it.
Catalogue complexity
It's not just how many products. It's what each one involves.
Simple
Coffee mug
£20
One product. No options.
Medium
T-shirt
Colour
Size
Complex
Custom product
- Material
- Size
- Finish
- Configuration
- Associated products
- Conditional choices
A catalogue of 100 straightforward products can be easier to build than 10 heavily configurable ones. Conditional choices (“this finish is only available in these sizes”) need rules, clear feedback and careful testing.
Design
Designed for buying, not just for looking good.
An ecommerce site has an extra job: helping someone decide what to buy. That means clear product information, obvious buttons, sensible navigation, good imagery, and delivery and returns information that's easy to find.
Pretty but confusing
- Beautiful homepage
- Unclear navigation
- Hard-to-find products
- Customer leaves
Designed around the journey
- Clear category
- Clear product
- Obvious choice
- Basket
- Checkout
Compared with a normal site
Why ecommerce costs more than a business website.
Business website
- Visitor
- Reads
- Makes enquiry
Ecommerce website
- Visitor
- Finds product
- Chooses variant
- Checks availability
- Adds to basket
- Checks out
- Creates order
- Business fulfils order
A business website mainly explains and gets enquiries. A shop also has to support a transaction and everything around it. That extra responsibility is why ecommerce generally involves more work. Compare with our standard website pricing.
Scope
What can push a project above £1,995?
- Very large catalogues
- Significant product migration
- Complicated variants
- Advanced filtering
- Unusual shipping rules
- Additional Shopify integrations
- Bespoke customer flows
- Substantial custom functionality
- Several product or content types
- Extensive redirects from an old store
The complexity stack
No fixed surcharges. Each project is quoted on the work it actually needs.
Common assumptions
What doesn't necessarily make it expensive.
50 products isn't five times the cost of 10.
If they share the same structure, most of the work is done once.
An expensive-looking design isn't necessarily complex.
A striking visual can be simpler to build than a plain-looking product configurator.
One product doesn't mean a simple project.
If that product has fifteen interlinked choices, it can take more thinking than a whole shop of simple items.
Scope comes from real work and complexity, not arbitrary counters.
Who you pay for what
Shopify costs vs FyldeLabs costs.
FyldeLabs project cost
From £1,995
- Website design and development
- Implementation
- Shopify integration
- Project-specific functionality
- Launch preparation
Shopify and third-party costs
Separate
- Shopify subscription
- Payment processing
- Paid Shopify apps
- Other third-party services
Set by the providers and subject to change. Check current prices at the time of your project.
Self-check
What would my store cost?
Pick the answers that fit. There's no automatic price at the end, because a guess from five buttons wouldn't be honest.
0 of 5 answered
The answers help determine project scope. FyldeLabs will provide a clear quote based on the actual requirements, not an automatic estimate.
Example scenarios
Why product count alone can't set the price.
These are made-up examples to illustrate scope, not real FyldeLabs clients.
Example A
Small clothing brand
- 20 products
- Colour and size variants
- A few collections
- Standard delivery
- Shopify integration
Likely towards the straightforward end of ecommerce scope.
Example B
Established retailer
- 300 products
- Existing website migration
- Many collections
- Advanced product filtering
- SEO redirects
- Additional integrations
A significantly larger project.
Example C
One-product business
- 1 product
- 15 configuration choices
- Conditional options
- A special purchasing journey
Could still need substantial custom work.
Search
What about SEO?
Shops have their own search considerations. Useful product and collection pages, a logical structure and proper redirects during a migration matter more than any keyword trick.
Those foundations can be built properly. Rankings can't be guaranteed by anyone. The guide to what SEO management actually does explains the ongoing work, and more on shop builds is on our ecommerce web design page.
- Useful product pages
- Useful collection pages
- Logical site architecture
- Internal linking
- Descriptive metadata
- Crawlable content
- Redirects during migrations
- Avoiding needless duplicate URLs
Mobile
Designed for phones, not squeezed onto them.
Desktop navigation doesn't simply shrink onto a phone. Mobile shopping needs its own thinking:
- Thumb-friendly controls
- Readable product information
- Easy variant selection
- Clear basket controls
- Filters that work on a small screen
- A smooth handoff to checkout
Avoidable mistakes
Common ways ecommerce projects go wrong.
Building the catalogue before deciding its structure
Retrofitting categories and variants later means redoing work.
Vague product categories
“Other” and “Misc” don't help anyone find anything.
Mobile navigation as an afterthought
Most browsing happens on phones. It needs designing, not squeezing.
An app for every problem
Each one adds cost, weight and another thing that can conflict.
Migrating without redirects
Old links and search listings break overnight.
Reinventing checkout
Shopify already solves it. Rebuilding it adds risk for no gain.
A great homepage, weak product pages
Product pages are where people actually decide.
Designing for looks, not buying
A beautiful shop that's hard to buy from is still hard to buy from.
FAQ
Common questions about ecommerce website costs.
Planning an online store?
Tell us what you sell, roughly how big the catalogue is and what the store needs to do. We'll work out the right scope rather than guessing from a generic package.
Ecommerce projects from £1,995